SOC080. Emma Todd on Crypto Tribalism + Digital Community WCW002.

Emma Todd, Executive Board Member & Co-Chair of Blockchain for Impact and CEO at MMH Blockchain Group talks about Crypto Tribalism and Digital Community.

Emma is an expert blockchain marketer with extensive marketing experience in the banking sector. She shares what advice she gives to blockchain companies. She also talks about how important it is for entrepreneurs to know what problem their solving, who their targeting and how to explain their idea clearly before they pour money into their project.

Emma and I have a great conversation about some important crypto projects and events, and what community looks like online, in real life, and on Crypto Twitter.  

I’m very excited to be publishing this conversation with Emma for our second installment of our new Women In Crypto Wednesday podcast series.

We also chat about

  • Hearing about Bitcoin + diving in immediately
  • What happens when we say yes
  • Bitcoin for remittances
  • Marketing for crypto startups
  • When your idea is not going to go anywhere
  • Knowing your audience
  • You’re company isn’t Uber and you’re not Steve Jobs
  • Progressive ideas being implemented in Asia
  • Crypto tribalism and Bitcoin maximalism
  • Co-chairing Blockchain for Impact at the United Nations
  • Alberta Blockchain week
  • Blockchain in Bermuda
  • Bunz, bartering and Btz
  • Bitcoin and crypto mining
  • Women supporting women in tech

When I asked her about marketing to crypto companies she explained how straightforward she is. Really it’s about the idea. If an entrepreneur can’t explain their idea. If people can’t understand who would benefit and who the target is, than they’ve got a problem.

“Everyone likes to think that they’re the next Steve Jobs. And he’s the only person I know that told me that I needed to end I had before I knew I needed it.”

We had a great conversation and I’m so happy that I was able to chat with Emma Todd today for this Women in Crypto Wednesday series. Some of my biggest takeaways are around being able to explain an idea clearly and knowing who it’s for and QR codes used in new ways.

 

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Emma Todd on Twitter

https://twitter.com/blockchainEmmaT

MMH Blockchain Group

https://www.mmhgroup.io/worldwide-conferences.html

Blockchain Commission for Social Change/Pvblic

https://www.pvblic.org